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Emmediciotto
  -    -  Shaving and Men’s Style

Shaving and Men’s Style

Class focused on the Italian shaving concept. Thanks to ‘The Ritual Space’ line the tradition of shaving revives through gestures, selected actives, precious textures and fine fragrances.

SUBJECT

Explanation of “THE RITUAL” products: philosophy, ingredients, use.
Theoretical and practical explanation of the Classic Italian Shaving: 7 steps of the ritual.
Selling strategies: how to organize The Ritual event in the salon

FORMAT

Demo
Theory
Practice

TARGET

Collaborators
Hair stylist

DURATION: 1 day
PAPER ISSUED: 1 Brochure – 1 Certificate of attendance
TOOLS: Combs- Shaving razor

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